Emily MacPherson’s career in the marine technology sector is a story of passion meeting purpose.
As Director | Marketing and Communications at COVE, she is not just shaping messages, she is shaping the future of marine innovation. With more than 20 years of experience in the marine sector, Emily brings a rare blend of strategic insight, creative energy, and heartfelt commitment to the role, helping marine companies thrive and championing technologies that protect our ocean.
Her journey didn’t begin in a lab or on a boat—it began in the world of brand marketing. But it was the moment she discovered how innovation could directly contribute to marine sustainability, that everything changed, and Emily found her calling. She began working with organizations that shared her values, gradually carving out a space where her skills in strategic planning, communications, and relationship-building could fuel something bigger than herself.
One early moment that stuck with her was watching meteorological buoys being constructed—a hands-on, behind-the-scenes glimpse that sparked her curiosity and gave her a new appreciation for the people and the precision behind marine tech. It helped shape her superpower: translating complex, technical work into stories that connect, resonate, and inspire action.
At COVE, Emily leads marketing efforts with a clear sense of purpose. Whether she’s building partnerships, crafting campaigns, or amplifying COVE’s mission, she brings a deep understanding of how communication can drive impact. Her work doesn’t just promote innovation—it humanizes it, bringing to life the stories behind the technology and the people who create it.
Emily is also a vocal advocate for the next generation of talent, especially those from non-technical backgrounds who may not yet see a place for themselves in marine technology. She believes there’s a powerful role for communicators, storytellers, and creative thinkers in this field. From strategy sessions to filming on the water, Emily shows that this industry is as dynamic as it is meaningful.
Her leadership style is grounded in empathy, curiosity, and a genuine desire to see others succeed. Through mentorship, storytelling, and collaboration, Emily continues to expand the reach of marine innovation—making it more inclusive, more visible, and more impactful. Her influence ripples beyond COVE, shaping not just how marine technology is seen, but how it’s understood, embraced, and advanced.