Trade shows create incredible opportunities for finding new clients, driving new sales, identifying new partners, or simply learning more about an industry. Trade shows are also a significant investment of your business’ time, money and resources, so you need to have a strategy to ensure success.

Nova Scotia Business Inc., in partnership with the Atlantic Canada Opportunities Agency, Atlantic Canada Aerospace & Defence Association, and Venn Innovation, is pleased to host this one-day workshop that will prepare companies for trade show success. This includes helping your business plan more effectively and tackling broad intelligence needs, such as sales intelligence. Companies will examine an upcoming relevant trade show, learn how to select the right events and how to develop a system for success for every trade show.